Growth in Grooming

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Published February 2016

by Katrina Rubin:

History reveals that men’s skin care is a concept that dates back to ancient Egypt. This was due to their desire to attract a mate and be prominent in a competitive society. Today, believe it or not, these goals are still shared by a large percentage of the male population.

In the more recent past, men had progressed but were still far from savvy followers of proper skin care. More often than not, men’s bathroom cabinets contained deodorant and shaving cream but not much else. Now, it’s not uncommon to find moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-aging creams and even facial masks, not to mention shower gels and hair care products.

There has clearly been an awakening. Men are now aware that there is a tremendous opportunity to look and feel healthier and youthful. In fact, the men’s grooming market is expected to be in excess of
$21 billion in 2016, with continual growth in the years to come.

Men tend to be very results-oriented and will become dedicated when they find their perfect routine; but, like most of us, they become very frustrated when they cannot. They also are big on immediate gratification (sound familiar, ladies?). Selecting the most appropriate products along with the most suitable protocol will produce optimal results. Anything less may result in not only disappointment, but also abandonment.

Guidance from an educated professional may be even more important for men because of the aforementioned and since they may be insecure newbies as compared to their female counterparts in this particular space.

While there are many similarities between men and women when it comes to skin care (both challenges and the products used to address them), there are some key differences and concerns to be aware of: Men have a different hormonal makeup, thicker skin, larger pores, higher sensitivity and their skin produces more oil and they grow more hair than woman. Men are also confronted with shaving-related issues such as ingrown hairs, dryness and razor burn.

For men’s products to be effective, they must address all these issues. Products that are heavily fragranced often end up irritating their skin.

We should all acknowledge the amazing progress men have made over the years. And who knows, one day they just might outdo the opposite sex when it comes to knowing how to look their very best. Scratch that… No they won’t! 

Beauty Pick of the Month:

Crème Amnios by Biologique Recherche

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This moisturizer for both men and women is designed to revitalize the skin and tighten dilated pores. This rejuvenating and regenerating cream is rich in cellular oligopeptides, which refine the texture of the skin. It balances combination skin with oily tendency, helps prevent loss of elasticity and mattes the skin.

Estonian-born, Katrina Rubin was a much sought-after image consultant and makeup artist in her hometown. Upon moving to the U.S. in 1991, she furthered her studies by becoming an esthetician. Her reputation for quality treatments, products and results is paramount and the cornerstone for her success. katrinatique.com